MacBook Pro

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A slimline box arrived at the office today, containing a MacBook Pro. It is a rather lovely machine, but just as pretty as the hardware itself is the polystyrene packaging protecting it. Apple does a fantastic job of fetishising the whole process of opening the box containing its hardware; it makes unwrapping your new piece of technology as much of an experience as using it.

ETA: Check out our scientific experiments with Photobooth...