You're all fuckwits who know nothing about design
I started drafting a post about the new Olympic logo, but found that Coudal got there before me with something far more articulate, less ranty, and more swearword-free. Their post is perfect; the one thing I'd add is my wife's observation that the new logo evokes the graffiti you see everywhere in London, which is quite a nice visual play.
And will everyone please point at least one visually illiterate dolt to the following text from Coudal's eighth point; if we can make just a few people take this on board, mankind may have a chance at being not so pig-headedly stupid:
“When we hear ‘my kid could have done that!’ we think ‘success’. Some of the greatest logos of all time involve two lines (the Christian cross) or three lines and a circle (Mercedes). Your kid could have done that, but she didn't. Nor did she design the graphics standards manual that goes with it. So give it a rest. Or send us her resume.”
