The Role Of Viral Videos In The Context Of Digital Marketing

Quite simply, a decent viral video is a piece video content that managed to achieve great popularity and score millions of views due to the active sharing via email, social networking platforms or YouTube by viewers themselves.

Even though an average studio will strongly recommend creating instructional and informational videos, these types rarely become viral. As a rule, entertaining and humorous videos are way more likely to hit the spot. These videos quickly spread across the Internet and get into the mainstream media charts. However, the success cannot be purchased – the viral video is considered to be successful when it walks around the web naturally. The approached was confirmed in a research carried out by HTP digital marketing Manchester enterprise – the company focusing on brand promotion and specialised in analytical techniques (roughly, the ROI is 65% more than in common videos).

The ‘hit or miss’ nature of viral videos

Tempted by the prospect of incredible publicity, a business owner is looking to resort to the option as soon as possible. Of course, the best of the best may create a video that reaches millions of views, and maybe satisfy the pride of the client (and perhaps, facilitate the construction of major brands such as Budweiser), but certainly it is not the most successful goal for conventional marketer. For most companies attracting the attention of a couple of thousands of potential customers is both more profitable and more realistic task (especially in comparison with taking the fancy of millions of innocent people not motivated to purchase some product).

So even though the achievement of ‘viral’ status seems to be extremely attractive, frankly speaking, the strategy can hardly boast a one-fits-all status (definitely, not every business can adopt the strategy). Another aspect to underline is an extremely tough production; thus, in aspiration to gain the desired viral status a better part of commercials cause nothing but irritation, causing the opposite effect. (more…)

The Nuances Of Flanges Manufacturing

Steel flanges, the common elements in the construction of communications (thus, almost any pipe is connected with the flange), despite the apparent simplicity pass a range of stages to come out from the assembly line. On the basis of the vital functions delegated to such elements, the production of flanges is always associated with strict quality control and advanced equipment usage, as disturbances in technology may lead to malfunctions of the whole pipeline, brings the catastrophic losses.

If a manufacturer doesn’t comply with the technological requirements, the processing of finished flanges on lathes would be impossible, as the incisors will not be able to cope with the hardness of the products. Therefore, heat treatment is a must in the production of high-alloy steel to avoid inability for further processing.

Flanges are typically produced basing on variety of technologies, including forging, stamping, casting, as well as cutting of rolled steel. All of them have strong suits and weak points, though globally the circle of production approaches is narrowed to a couple of methods.

Methods of flanges production

One of the most technologically advanced production methods flanges is forging. The undoubted advantages of the method are its simplicity, reliability, and a relatively low cost of preparation process (making matrix). However, semimanufactures, the essential products needed for forged flanges productions, constantly fluctuating in price (in this case the low prices are almost excluded), and each flange size needs its own forging form, which significantly affects the price, especially in the conditions of small batches orders. However, the method allows producing metal flanges of unparalleled quality, and innovative firms are making their choice in favor of this method. Thus, the leading UK manufacturers, e.g. AlexanderComley, set before forging stainless steel flanges and tubesheets production method. (more…)

Exterior Lighting Implementation Issues

Many homeowners believe that the exterior lighting is an insignificant nuance that finds itself comfortably at the bottom of the priority list, though such assertion is fundamentally wrong. Light system preparation is a very complicated process that requires a special approach in the early stages of construction works. In order to create the right outdoor lighting at home, the experts compose a draft of underground wiring and aerial lines and, of course, determine the number of light sources and their role.

With the increasing volumes of middle/prestigious class residential complexes building, lighting design has managed to form a separate branch. Moreover, the brand-new direction started living its own life, absorbing traditional elements from various industries and giving birth to neoteric concepts and approaches. Therefore, an advanced lighting project may be comprised of myriads of original ideas and lighting effects, combined to produce a truly stunning effect. And even if the aesthetic side is not taken into account, a well-designed and properly adjusted lighting system makes movement on the site in the dark time much safer and easier.

As the development of light design kept on gaining momentum, more and more novelties have entered the market. The manufacturers gave birth to heritage street lighting, hi-tech, modern and Victorian street lighting concepts with thousands of nicely-crafted units to choose from. Thus, if you are looking to complement your Victorian-style exterior with proper elements, e.g. top lanterns, pedestals or columns, the only challenge you will have to overcome is finding a truly reliable lighting fixtures supplier.

Choosing The Right Outdoor Lighting Fixture

Complementing virtually any exterior with nicely-constructed lighting accessories is a by and large walk in the park mission, though you should take into account several factors to ensure a decent choice. Mentioned below is a breakdown of aspects to pay close attention to when selecting the components for your lighting system.

The material a fixture is made of. The market is oozing with plastic, galvanised metal, bronze and wooden units, and since the primary objective of outdoor lighting consists in ensuring safe and easy movement during dark hours, the functionality is the principal aspect to consider. The pros and cons of the units made of solid materials are obvious; however, if you are looking to purchase a metal top lantern, make your choice in favor of the models with anti-corrosion coatings. For example, a protective layer increases the lifespan of the product in 3-4 times on average.

A decent lighting fixture must complement the exterior well, and ideally, the exterior theme should be related closely to the interior one. Therefore, consider the option of purchasing the Victorian street lighting if the interior is implemented in Victorian style. Even though mixing the styles is rarely recommended, you may also have a good look at heritage street lighting fixtures or analogs.

LED and super-LED bulbs provide you with long years of trouble free operation and stand out from the crowd with moderate electricity appetites. Therefore, purchasing a LED-ready lantern is always a wise decision, extremely cost-efficient from the long term prospects. If you are looking for nicely-crafted and affordable traditional street lighting panels, stop y Metcraft – indubitably, one of the most reputed lighting manufacturers offering myriads of attractive options. (more…)